The Sensor Tower 2025 ranking of top-performing mobile apps confirms a fundamental trend: messaging is not waning. On the contrary, it stands strong as a pillar of digital usage, both in download volumes and active audience.
WhatsApp and Telegram Still Among the Most Downloaded Apps
In the global ranking of most downloaded apps in 2025, WhatsApp and Telegram continue to occupy leading positions. Despite the rise of public AI and video platforms, messaging apps remain massively adopted, proving their central role in users' daily communication.
👉 For brands, this confirms a simple reality: users continue to install messaging apps to communicate, get informed, and interact.
WhatsApp and Google Messages in the Top 10 Apps with Highest MAUs
Another strong signal from the Sensor Tower ranking: WhatsApp and Google Messages are among the 10 mobile applications with the highest number of Monthly Active Users (MAU) worldwide.
This means that:
- messaging apps are not only downloaded,
- they are used daily, on a very large scale,
- and are embedded in user habits long-term.
What This Confirms for Brands and Organizations
These 2025 data confirm what we observe in the field at Messaging Me:
- messaging is a channel with massive reach,
- WhatsApp, Telegram, and Google Messages have become strategic contact points,
- conversational is no longer an option but a structuring lever for customer relationship, service, and conversion.
In a constantly evolving mobile ecosystem, messaging remains one of the few channels capable of combining reach, engagement, and recurring use.
📩 Conclusion: The Sensor Tower 2025 ranking proves once again — messaging is not waning, it is firmly establishing itself as a key channel for brands in 2025 and beyond.